The future of generative AI: early challenges for IT, and opportunities
I recently attended the annual scenario planning session for friend and colleague Rob Salkowitz’s ‘Future of Marketing’ class in the Communications Leadership program at the University of Washington. We introduced his students to scenario planning and asked them to think about how the technologies of the moment may play out against different social, technological, economic, environmental, and political backdrops over the next decade.
March 11, 2023 by Daniel W. Rasmus