We are surrounded by fake news, whether it’s from someone trying to discredit someone else, trick us into doing something not in our best interests, or convince us that a viable medical treatment is bad or a non-viable medical treatment is good. Particularly with videos and the emergence of Deep Fakes, we may increasingly see people we trust misrepresented and giving us bad advice or making us believe a false narrative. Worse, even if we later find that video is false, the impression it leaves with us may cause us to place or remove trust from a person or institution in error.
By Robert Enderle